Design snippets
1 for everyday of the month
Have you ever wondered what you could be doing to help your company with its design yourself? The answer will most likely be yes and so we have put together some design snippets to help you with one for every day of the month. Below are some small things for you to put in place for your business that will have an impact for better results with your image.
- Make the most of your business cards by making sure they have information about what your business does
- Use a bank of colours for your brand and stick to them – they will get recognised as yours
- Keep all your material consistent and keep your logo and contact details in the same or similar place
- Always have a ‘call to action’ on your marketing material ‘for more information contact us on…’
- Create variations of your logo to work on different materials and coloured backgrounds
- Your logo needs to work as big as a billboard and as small as a postage stamp
- Create mono, white out and single colour versions of your logo
- Include a strapline within your brand to help explain more about your business quickly
- Keep your advertising simple – busy adverts don’t work
- What your business does is more important than your company name
- Include a reference or offer on advertising so you know what material is working
- Ask any new enquiries how and where they heard about you
- Get professional printing as poorly printed material won’t reflect well on your business
- For leaflet and advertising design always include a strapline to catch the readers attention, then an intro para
- You have 3 seconds to make your advert stand out from the page as a reader scans the page before turning over
- An exhibition graphic should have an interesting design with limited text
- All design is about impact and being memorable – design sells
- Your brand design is the most important aspect of your business image
- Brand colours need to reflect and compliment your business
- Professional design will grow your image which will grow your revenue
- Any material that is given out with your logo on needs to have a message and purpose
- Use social media at least once a week to stay in touch and keep your name out there
- Give your advertising a friendly approach to give a subconscious message
- Use a strong grid base for any designed material including your website
- Be confident in your brand and it will grow with you
- Create custom colour coded icons for your website – it will make you stand out
- Think about what you don’t see rather than what you see – say no to visual clutter
- If you sell products take some professional shots and artwork out the background
- Add contrast to your design – the human brain loves contrasting colours
- Never fall into the trap of saying “no one will notice” or “its good enough” for small details – they will
- Keep all text above waist height on exhibition graphics is unlikely to be read below
And lastly, one for luck…
Your customers are your brand but you create it.
Well hopefully you will find these useful to help grow your business.
Thats all for now until the next blog.
Bunny